by Andy De Campos
in Uncategorized
LEADS vs PROSPECTS – the eternal discussion
How LEADS and PROSPECTS work in your CRM is entirely up to you. However, there are some principles to observe. Prospects are a sub-category of CONTACTS in your CRM. Generally however, LEADS are COLD and CONTACTS are WARM. You can of course use your own rules, but almost every client has asked me on discerning, […]
